At Pearl Basics Inc. (“we,” “our,” or “us”), your privacy is of paramount importance. We are committed to protecting the personal information you share with us while you explore and purchase our one-of-a-kind, handcrafted pearl jewelry. This Privacy Policy outlines the types of information we collect, how we use and protect it, and the choices you have regarding your personal data. By using our website, https://pearlbasicsinc.com/, you consent to the practices described in this policy.
1. Information We Collect
We collect information to provide an exceptional service, process your orders seamlessly, and enhance your experience with our brand.
A. Information You Provide Directly:
- Purchase & Account Information: When you make a purchase, create an account, or contact us, we collect details such as your full name, billing and shipping addresses, email address, phone number, and payment information.
- Communications: Records of your correspondence with us via email (e.g., info@pearlbasicsinc.com), phone, or contact forms.
- Preferences: Information you provide about your jewelry preferences, occasion details (for special orders), or feedback on our products.
B. Information Collected Automatically:
- Device & Usage Data: When you visit our site, we automatically collect certain data through cookies and similar technologies. This may include your IP address, browser type, operating system, referring URLs, pages you viewed, time spent on pages, and clickstream data.
- Location Data: We may derive a general geographic location (e.g., city, country) from your IP address to tailor our services, such as displaying prices in your local currency.
C. Information from Third Parties:
We may receive limited information about you from trusted partners, such as updated delivery addresses from carriers to ensure successful delivery.
2. How We Use Your Information
We use the collected information for legitimate business purposes, including:
- Order Fulfillment: To process, ship, and deliver your purchases, send order confirmations and shipping notifications, and manage returns or exchanges.
- Customer Service: To respond to your inquiries, provide support, and address any issues with your order or experience.
- Business Operations: To manage our website, conduct internal analytics, improve our products and services, and prevent fraud or security breaches.
- Marketing & Communication (with your consent): To send you promotional emails about new collections, exclusive offers, and events. You may opt-out of these communications at any time by using the “unsubscribe” link in every email or contacting us directly.
- Personalization: To tailor your experience on our website, recommend products that may interest you, and remember your preferences.
3. How We Share Your Information
Pearl Basics Inc. values your trust. We do not and will not sell your personal data to third parties. We share information only in the following limited circumstances:
- Service Providers: We engage trusted third-party companies to perform essential services on our behalf, such as payment processing (e.g., Stripe, PayPal), order fulfillment and shipping (e.g., FedEx, UPS), website hosting, and email delivery. These providers have access only to the information necessary to perform their functions and are contractually obligated to protect it.
- Legal Compliance: We may disclose information if required by law, such as to comply with a subpoena, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others, or to investigate fraud.
- Business Transfers: In the event Pearl Basics Inc. undergoes a merger, acquisition, or sale of all or a portion of its assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website of any change in ownership.
4. Data Security
We implement robust security measures designed to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include SSL (Secure Socket Layer) encryption on our website, secure payment gateways, and restricted access to personal data within our organization. However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your data, we cannot guarantee its absolute security.
5. Your Rights and Choices
Depending on your location, you may have certain rights regarding your personal data:
- Access & Correction: You can review and update your account information by logging into your account on our website.
- Marketing Opt-Out: You can unsubscribe from promotional emails at any time.
- “Do Not Track”: Our website does not currently respond to “Do Not Track” browser signals.
- Data Deletion Requests: You may contact us to request the deletion of your personal data, subject to certain legal exceptions we must retain (e.g., for order records, fraud prevention).
To exercise these rights, please contact us at info@pearlbasicsinc.com. We will respond to your request within a reasonable timeframe.
6. Cookies and Tracking Technologies
We use cookies and similar tracking technologies to enhance site functionality, analyze trends, and understand user behavior. You can control cookie settings through your browser preferences. Note that disabling cookies may limit your use of certain features on our site.
7. Policy Towards Children
Our website and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal information, we will take steps to delete such information.
8. International Data Transfers
If you are accessing our site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where our servers are located. By using our services, you consent to this transfer and processing.
9. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new policy on this page with an updated “Last Updated” date. We encourage you to review this policy periodically.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us:
Pearl Basics Inc.
P.O. Box 911,
SOUTHFIELD, MI 48037 USA
Email: info@pearlbasicsinc.com
Phone: 248-947-2200